Major drivers of ML and AI-based marketing include:
Empower Rewards’ Smartlinks is a monetization tool that allows your affiliates to get only one link to all the offers. Using the technology of machine learning, it automatically selects the offers by several parameters.
Once the user clicks the smartlink, he will be automatically redirected to the most suitable offer from the selected category (according to the user's geo, device, OS type, OS version, etc.).
Smartlinks work by using an algorithm that decides which offer is shown for each specific user. The algorithm takes data about a user and analyses all the information received to send visitors to an offer that is most likely to be converted.
Empower Rewards’ SmartLinks have a proven track record of yielding a 25% ROI increase compared to working with individual offers from a general pool of products. With such link, you are optimizing monetization of the overall traffic.