Empower Rewards’ Artificial Intelligence (AI) and Machine Learning (ML) platform brings with it a promise of genuine human-to-machine interaction. When machines become intelligent, they can understand requests, connect data points and draw conclusions. They can reason, observe and plan.
The main objective of AI and ML based marketing is to better understand the customer and provide intelligent solutions. This leaves a great impact on the business bottom line.
The main objective of AI and ML based marketing is to better understand the customer and provide intelligent solutions. This leaves a great impact on the business bottom line.
Major drivers of ML and AI-based marketing include:
- Chatbots for great user experience
- Personalization of marketing at scale
- Micro-moments or right information at the right time, in a real-time environment
- Increasing volume of dark social sharing
- Predictive intelligence based content creation
Our Machine Learning based marketing models cover:
- Effective risk prediction and interventions
- Efficient predictive data modeling
- Machine learning based pay per click campaigns
- ML insight based content campaigns
- Real-time content help through chatbots and other tools
Key Benefits
- Improved insight into customer behaviors for better positioning of marketing strategies
- Increased relevance of the targeted audience
- Increasing sales and profitability
- Improved user experience and customer satisfaction
- Fast and accurate sales projections and forecasts
- Development of strong customer relationship and support
- Substantial reduction in customer churn
- Increased competitive advantages
- Reduction in unnecessary stocks and inventory through smarter point-of-sale systems
- Getting better value from big data
- Provides 360° customer view
- Effective exploitation of business opportunities
Empower Rewards
A-208, Boomerang, Chandivali Farm Road,Chandivali, Sakinaka, Andheri (East),
Mumbai - 400 072, India
Email: info@empowerreward.com
Tel.: +91-22-6198 3000 | Fax: +91-22-6198 3035
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